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Industry plans marketing to demonise drunkenness.
(From Off Licence News)
Drinks retailers and producers are examining ways their marketing campaigns can help make drunkenness socially unacceptable.
A seminar hosted by the Portman Group last week saw the trade discuss responsible drinking campaigns with government members. They also looked at how marketing could positively influence young adults' drinking habits.
Portman chief executive David Poley said: "There's been a growing movement in the industry over recent months to use ...
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