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Cobra strikes out with low-cal look.

Europe Intelligence Wire

| May 02, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Cobra Beer is renaming its low-calorie lager as part of a packaging redesign across three of its brands.

Cobra Low Cal will now be labelled Cobra Light, while alcohol-free Cobra 0.0% will be branded Cobra Zero %.

New labels and multipack packaging are also lined up for the brand. The rebranded brews will be on shelf from June.

The company is also considering ditching its embossed bottles ...

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