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Industry urged to tackle backlash.

Europe Intelligence Wire

| May 02, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

The drinks industry must do more to be heard against a wave of anti-alcohol sentiment in order to survive in a tough environment, the WSTA has warned.

Speaking at the Wine & Spirit Trade Association's spring conference, chief executive Jeremy Beadles told members to brace themselves for increasing government legislation, a drop in consumer spending and negative headlines in the national media.

He said: "We're under tough trading conditions. These are the times when consumers will look at their spending. The government is also coming up with a range of alcohol strategies that are all about price and ...

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