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Adnams' planet-saving ale.
(From Off Licence News)
Byline: Rosie Davenport
Adnams is adding three new beers to its portfolio, including one it claims is Europe's first carbon-neutral brew.
The brewer calculated the amount of carbon generated throughout the supply chain, from growing the hops to packaging, to reduce the product's total emissions.
Through a combination of energy efficient brewing, lightweight bottling, locally-grown raw materials and a small amount of off-setting, Adnams says producing East Green will not create a carbon footprint.
The 4.3% abv golden ale will be exclusive to Tesco for six months, priced AGBP1.79 for 50cl, to keep it competitive with other beers in the fixture.
Andy Wood, Adnams' managing director, said if the beer sold as well as Broadside, its most popular beer, it would be the equivalent of taking 65 cars off the road a year.
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