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Plan to take Stella out of the cold.
(From Off Licence News)
InBev is using poster and digital ads to help build a more positive image for Stella Artois.
The month-long nationwide push will underline the brand's quality credentials by emphasising the craftmanship that goes into creating the lager, which has had sales drop over the past two years.
The brewer claims it is making the biggest monthly spend of any lager or cider brand in 18 months and is the largest investment in one burst of beer advertising since 2004.
The ads, which feature the Stella chalice glass, will run with the strapline "a chalice crafted to keep your beer colder for longer". Posters will go up in the London Underground including on Waterloo's travelator and the ...
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