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New year, new look for Smirnoff Black.
(From Off Licence News)
Diageo is giving Smirnoff Black vodka a makeover and increased marketing support in 2008.
The premium vodka, which is made in the UK using traditional methods of small batch, copper-pot distillation, will be rolled out in a new-look bottle in February.
The revamp has been designed to reinforce the "quality, authenticity and heritage" of the brand, with references to "small batch " being made more prominent on the bottle, according toADiageo.
Other new features include a metal cap, a gold eagle crest …
