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Students go in search of perfect drink.
(From Off Licence News)
Bottle Green has teamed up with students at Leeds Metropolitan University to try to create a product that is exactly what British students want.aAround 40 students of hospitality and retailing at Leeds Met will study the wine-buying and drinking habits of the general student population in a module teaching them about consumer research.aThen they will take part in creative sessions to develop ideas for new products based on their findings.aThe top …
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News wire article from: Europe Intelligence Wire
April 2, 2010
700+ words
