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First Cape ready for rugby sponsorship.
(From Off Licence News)
South African wine brand First Cape is sponsoring the British and Irish Lions' rugby tour to South Africa in 2009.
The brand, which is owned by Brand Phoenix, is the team's first official wine sponsor in the AGBP1 million deal.
Steve Barton, one of the directors of owner Brand Phoenix, said the sponsorship marked the next stage in the brand's development after gaining recent listings in a number of UK multiples and independent ...
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