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Vin de Pays competition helps strengthen trade.

Europe Intelligence Wire

| January 25, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Past trophy winners in OLN's Top 100 Vins de Pays competition have told how their win helped them strengthen ties and grow sales in the UK off-trade.

"After our win we changed the labelling on our vins de pays to make them more commercial and readable," said Romain Petiteau, winemaker and sales manager of Loire valley-based Domaine de la TourlaudiAre, which won the Cabernet Franc trophy in 2005 for its Vin de Pays du Jardin de la France. "Our sales in independent wine merchants have grown a lot - that is due to the customer base to whom our range most appeals. The trophy considerably tightened our links with our British agent, and sales of our whole range are growing ." Vin de Pays d'Oc producer Preignes Le Vieux sealed a listing with ...

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