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Hen displays artistic talents.
(From Off Licence News)
Byline: Christine Boggis
Greene King's Old Speckled Hen is setting its sights on premium lager drinkers with its biggest ever ad campaign.
The AGBP1.5 million campaign positions OSH as "the not so traditional English ale" and launches on March 3 with full-page ads in national press and posters in London Underground station s in Zone 1. The ads, which will also appear in magazines such as GQ, Private Eye and Viz in a bid to reach drinkers outside the ale's existing consumer base, show traditional oil paintings of modern drinkers, posing in the way families would pose for portraits before the days of photography, with their possessions on display. They were painted by New York-based portrait artist Marvin Mattelson.
Three executions have already been designed - two will appear in March and the third in ...
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