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Keeping up with the code.
(From Off Licence News)
Byline: Emma Eversham
Drinks industry watchdog the Portman Group has appointed a management consultancy to conduct random checks of drinks on sale at off-licences.
The move is part of the Portman Group's increasingly active role in making sure alcohol is marketed responsibly. Previously it relied on members of the public to register complaints.
Consultants will also visit bars and pubs and scour websites over the next two weeks to check that labelling and marketing of drinks is compliant with the group's Code of Practice. Five hundred products will be bought and measured against the code in the first audit of this kind. Drinks companies found to have breached the code will be allowed six months to change their marketing or risk being investigated by the Portman Group's independent complaints panel.
The group's chief executive, David Poley, said he hoped the move would help to strengthen public confidence in drinks marketing.
"The industry is responding to public concern about alcohol misuse by making sure that its house is in order. No other European regulator has instigated such a stringent audit of standards. We are Adetermined to ensure that drinks producer activity remains beyond reproach," he said. Drinks producers welcomed the new approach. ...
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