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'Journey of a lifetime' offer from Smirnoff.
(From Off Licence News)
Diageo is giving off-trade consumers the chance to win one of hundreds of luxury trips retracing brand creator Vladimir Smirnoff's journey from Moscow to Istanbul , Paris and then New York. The competition will run on 800,000 neck collars and booklets on 70cl bottles from March, and will be backed by a AGBP2Amillion marketing campaign, including heavyweight TV, press and online advertising.
New TV ads will tell Smirnoff's history, while online advertising and marketing aim to personalise the story and bring it to life.
Smirnoff ...
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