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Lager tops OLN Brands Report 2008.
(From Off Licence News)
There are signs of a positive shift in theAUK off-trade, OLN's Brands Report can reveal.
In spite of a looming duty hike and a rise in raw materials costs across the board - which many in the trade fear will spark off-putting price increases - the off-trade has come into 2008 buoyantly, with overall alcohol sales growing ahead of inflation and most of the leading brands in growth.
Stella Artois still reigns as the top brand in the UK off-trade, despite a 4 per cent sales slump, followed by Carling and Foster's - showing that lager is still king for British consumers.
But further down the chart there are signs of change - Strongbow has leapfrogged Jacob's Creek and Budweiser to become the first cider ...
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