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TALKING HEADS.

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| February 22, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

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What advice would you give to someone thinking of setting up aAwine merchant ? The old adage "to make a small fortune in the wine business, start with a large one" springs to mind. Serious advice would be - don' try to compete with supermarkets. Be different, be passionate about your wines and let it show in the range you choose ; never refuse the opportunity to perform a wine tasting; get to know your customers; and offer service that exceeds expectations.

A common misconception of me is? That I am snobby about food and wine. As well as working in the wine trade I was a Michelin restaurant inspector for eight years.

If you could swap jobs with anyone for one day, who would it be? The Chancellor on Budget day - I would slash duty on still wine and Champagne to rates more akin to those applied on the continent. We pay far too much duty in this country and most customers are not aware VAT is charged on duty too, a sneaky double tax.

What is the first drink that made you drunk? Local ...

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