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Energising boost.
(From Off Licence News)
GlaxoSmithKline is spending AGBP8 million on advertising its Lucozade Sport range.
The push is designed to show how the brand "enhances sporting performance" and will kick-off with TV ads on Sky Sport and all live sports channels until November. Outdoor, radio, press and digital ads will support the TV campaign.
A further AGBP6.5 million will be ...
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