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(From Off Licence News)
GlaxoSmithKline is spending AGBP8 million on advertising its Lucozade Sport range.
The push is designed to show how the brand "enhances sporting performance" and will kick-off with TV ads on Sky Sport and all live sports channels until November. Outdoor, radio, press and digital ads will support the TV campaign.
A further AGBP6.5 million will be ...