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Twiglets branch out into new packs.

Europe Intelligence Wire

| March 21, 2008 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Off Licence News)

United Biscuits UK has repackaged its Twiglets range to help consumers understand the brand's nutritional credentials.

The new-look 25g packs will feature tick boxes saying: less than 100 calories, 79 per cent wholegrain, no artificial colours and flavours, baked not fried, and high in fibre.

The message that Twiglets are now wholegrain instead of wholewheat will be supported by the tagline A Whole Lot …

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