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(From Off Licence News)
l McVitie's Penguin is offering consumers the chance to adopt a penguin as part of its partnership with environmental charity the World Wildlife Fund. The company hopes to raise AGBP250,000 over 12 weeks by donating 1p from every pack sold to the fund. Commercial manager Nick Stuart said: "The partnership with the WWF will help raise awareness of environmental issues and help kids develop an interest in social matters from an early age." l Danone Waters has repackaged Volvic Touch of Fruit with a revamped label design to boost the brand's shelf appeal. It will also be introducing coloured caps to re inforce flavour differentiation . The changes form part of a AGBP3 million marketing spend for the brand in 2008.
l Airwaves chewing gum is back on TV with a four-week ad campaign. The ads show people psyching themselves up for a "revitalising kick" from the chewing gum and will "demonstrate the invigorating experience that ...