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Water sells itself on green credentials.
(From Off Licence News)
A new bottled water brand from England is targeting consumers looking to cut their carbon footprint.
Iceni Water is bottled at source in Duxford, Cambridgeshire, at an AGBP11Amillion plant. The water, which is said to be naturally high in calcium and low in sodium, is drawn from a chalk aquifer beneath the South Cambridgeshire countryside.
The company hopes the appeal of a locally-sourced and bottled water will prove a major incentive to buyers. "It is being promoted as an alternative to the major Scottish and overseas bottled water brands which incur substantial food miles ...
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