AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
New Doritos ad will be out of this world.
(From Off Licence News)
Laura Clark An ad for Doritos is to become the first commercial broadcast into space.
In a AGBP2.3 million on-pack campaign, Walkers is inviting consumers to create a 30-second TV ad on the theme of "how people find fun in everyday situations". The public will vote for the best ad, which will be aired for two weeks in June on ITV, Channel 4 and satellite TV. The winning entry, complete with sound and images, will then be transmitted into space from a Norwegian space centre. The ultra-high frequency signal will be directed towards a solar system 42 light years from Earth, with ...
- A-B loses the top Ad Meter spot to a $2,000 Doritos ad.
- Magazine article from: Modern Brewery Age February 2, 2009 700+ words
...a decade, was dethroned from the top spot this week by a Doritos ad made for about $2,000 by a couple of amateur filmakers...Lachky. But this time, the Ad Meter registered 8.46 for the Doritos ad, narrowly beating the 8.42 and 8.26 readings for the...
- Doritos ad probe.(Brief Article)
- Magazine article from: Grocer June 19, 2004 700+ words
Television watchdogs are probing complaints against Walkers' saucy now TV ad for Doritos Latinos, starring Vernon Kay and featuring sex salsa dancers. Ofcom said it had received three complaints from viewers, but was unable to elaborate. In the ad, Kay's catchline is "I like a Brazilian".
- Profile: An Innocent abroad.(Interview)
- Magazine article from: Marketing May 13, 2009 700+ words
Thomas Delabriere, marketing director at Innocent, wants to retain the smoothie brand's spirit while taking it global. Interview by Joe Thomas. Thomas Delabriere, marketing director at Innocent, looks somewhat incongruous in...
- Coca-Cola confirms #30m stake in Innocent.
- Magazine article from: Marketing Week April 9, 2009 700+ words
...countries and employs over 250 people across Europe. Last December, Innocent appointed former Walkers marketing chief Thomas Delabriere as its marketing director. It recently expanded into the snack ready-meal sector with the launch Innocent Veg Pots...
- Innocent calls agency pitch to halt falling sales.
- Magazine article from: Marketing Week April 30, 2009 700+ words
...declined 15% in volume to 64 million litres. The review is being led by Innocent's recently appointed marketing director, Thomas Delabriere, together with Agency Insight. Innocent garnered much criticism from agencies after it called an ad pitch last August...
- 2008 Super Bowl Ads Increase Online Integration.
- Press release article from: Business Wire February 5, 2008 700+ words
...campaign got to sing their song in a Super Bowl commercial. The Doritos ad did feature a website at the end of the commercial; however...www.snackstrongproductions.com. Furthermore, the other Doritos ad featured an oversized mouse and a failed attempt to capture...
- Doritos Puts up $1 Million for Consumer-Created Doritos Commercial that Beats...
- Press release article from: PR Newswire September 24, 2008 700+ words
...Mouth Is - Cash Prize Up for Grabs if Consumer-Generated Doritos Ad Takes the No. 1 Spot in USA TODAY's Ad Meter PLANO, Texas...of its fans. In addition to airing one fan's self-made Doritos ad to a captive audience of millions, Doritos will give that...
- Doritos Surprises Super Bowl Audience by Airing Two User-Generated Ads Now...
- Press release article from: PR Newswire February 2, 2009 700+ words
...year by putting up a $1 million bonus prize if a fan-made Doritos ad aired during the Super Bowl takes the top spot in USA TODAY...maker when he rallied old friends from school to create a Doritos ad that told a sexy, Super Bowl-worthy story. "Power of...