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Jameson breaks with tradition.
(From Off Licence News)
Pernod Ricard UK is spending AGBP1.5Amillion on a n ad campaign for Jameson Irish Whiskey.
Designed to appeal to 25 to 34-year-old men, the push will include print ads in consumer magazines and the nationals. Running with the strapline Jameson. Seriously Playful, the advertising "steps away from the rigid, formal ...
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