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Push to make Grant's no 3.
(From Off Licence News)
Byline: Laura Clark
William Grant & Sons is spending AGBP3.8Amillion in the UK to back the launch of Grant's new-look bottle.
The push is aimed at "propelling Grant's to podium position" as the number-three blended whisky in the UK by 2012, behind Bell's and The Famous Grouse. If successful it will topple Teacher's Highland Cream off the third spot.
Retaining its triangular shape but with a "prouder, more masculine design", Grant's revamped bottle will be on shelves from April. A marketing campaign with the strapline Try a Different Angle will run across print, outdoor and digital ads and PR activity, consumer sampling and the launch of a dedicated website will also support the ...
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