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(From Off Licence News)
Byline: Laura Clark
Appletiser's new lightly sparkling fruit-flavoured range of soft drinks is being targeted at women wanting a sophisticated alternative to alcohol.
Fruitiser is made with 100% fruit juice and includes Pomegranate & Raspberry, Mango & Mandarin and Apple & Dragonfruit flavours. Each serving contains one of the 5-a-day fruit portions , is free from preservatives and artificial colours and has no added sugars.
A AGBP1.5 million marketing push will co mprise ads in women's glossies, sponsorship of TV show Sex and the City, PR activity and "an innovative bike …