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Targeting women who feel a bit fruity.

Europe Intelligence Wire

(From Off Licence News)

Byline: Laura Clark

Appletiser's new lightly sparkling fruit-flavoured range of soft drinks is being targeted at women wanting a sophisticated alternative to alcohol.

Fruitiser is made with 100% fruit juice and includes Pomegranate & Raspberry, Mango & Mandarin and Apple & Dragonfruit flavours. Each serving contains one of the 5-a-day fruit portions , is free from preservatives and artificial colours and has no added sugars.

A AGBP1.5 million marketing push will co mprise ads in women's glossies, sponsorship of TV show Sex and the City, PR activity and "an innovative bike …

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