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Jamming musicians push it for Bud.

Europe Intelligence Wire

| April 18, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Anheuser-Busch has this week launched two TV ads as part of its new Budweiser -True Dedication marketing campaign.

The 60 and 30-second ads show a group of jamming musicians playing Salt-n-Pepa's 1988 hit Push It and Hot Butter's 1972 instrumental Popcorn, which Anheuser-Busch said "tell a genuine story about their dedication to music".

The 30-second slot, along with another new 60-second ad, will run in cinemas in June, and there will be a second burst of ads later in the year.

The TV and cinema campaign is positioned around programmes such as Skins and Champions League football and films such as Happy Gilmore to target ...

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