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Specialists set more store by wider offer.
(From Off Licence News)
Byline: Graham Holter
An independent study has revealed how important convenience products have become for specialist off-licences - and the loyalty customers have to the sector.
But while the 2008 SOLTrack survey offers plenty of positives for specialists, it also points to an ageing customer base and a decline in the average number of weekly visits.
The survey, based on interviews with customers at Bargain Booze, Threshers and Wine Rack stores, found that 26% of stores are now selling toiletries, 23% stock newspapers and 30% offer greetings cards. Customers gave shops an average Arating of 94% for staff friendliness and 84% described staff as knowledgeable about the products they sell.
The typical customer is predominantly working class and travels an average distance of just 1.29 miles, with half living within a quarter-mile radius. The average age of customers is 43.3, compared with 40.8 last year, and there is an ...
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