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Tsingtao well placed on sales as China syndrome gears up.
(From Off Licence News)
Byline: Christine Boggis
Chinese brewer Tsingtao has appointed Halewood International as its sole UKAdistributor, replacing distribution deals with Westmill Foods and Global Brands.
The brewer is planning to drive sales as interest in China and Chinese cultureAgrows during the Beijing OlympicsA this year.
Tsingtao, which is an official Olympic sponsor, hopes to become the leading imported Asian beer brand in the UK within the next five years.
Halewood plans to link the 4.7 per cent abv lager to Chinese food in multiple grocers, with a long-term aim of making it part of UK consumers' main imported premium beer repertoire.
Halewood chairman ...
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