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(From Off Licence News)
Q Why do so many customers refer to a "crate" rather than a "case" of wine? Is there a technical difference between the two terms? A Whenever I'm asked for a crate, I produce a dirty wooden box with dangerous staples all over it and proceed to load it up. If the request is changed to "a cardboard box" I usually say "oh, you mean a case" and load that instead. Don' ask me how I've become so petty-minded as I've aged.
Stan, Mexborough Q Has anyone experimented with dim and full-glare lighting? I've always assumed customers responded better to soft lighting butAI've noticed a growing trend towards bright lights. Does one do a better job than the other in encouraging sales? A Dim light is obviously far more suitable for fine wine merchants as it doesn' damage the merchandise and creates a cosy atmosphere. But passing traffic assumes the shop is closed and some people just find it dingy and ...