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| January 11, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Q Why do so many customers refer to a "crate" rather than a "case" of wine? Is there a technical difference between the two terms? A Whenever I'm asked for a crate, I produce a dirty wooden box with dangerous staples all over it and proceed to load it up. If the request is changed to "a cardboard box" I usually say "oh, you mean a case" and load that instead. Don' ask me how I've become so petty-minded as I've aged.

Stan, Mexborough Q Has anyone experimented with dim and full-glare lighting? I've always assumed customers responded better to soft lighting butAI've noticed a growing trend towards bright lights. Does one do a better job than the other in encouraging sales? A Dim light is obviously far more suitable for fine wine merchants as it doesn' damage the merchandise and creates a cosy atmosphere. But passing traffic assumes the shop is closed and some people just find it dingy and ...

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