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(From Off Licence News)
OK, look, I know it's very unjournalistic, but I have to admit that I'm filing this copy late. I'm not proud, but the truth is that the last two weeks of December were, to use a slightly inappropriate word, carnage. That's not to say it was bad business, but it was hard work. The oft-repeated clichA of "a week's takings in a day" came true. Consequently, I'm hammering this missive out in a terrible post-Christmas-party haze.
I'm sure you're aware of the tradition of staff outings being held once the smoke has cleared. So please bear with me.
Speaking briefly to a few people in the trade, it seems that Christmas defied a lot of expectations, and was actually both busy and profitable. Those of us who have found a niche to occupy seem to be able to mine a seam of interest from customers grateful for a traditional, almost old-fashioned, business that knows what it wants to do and isn' afraid to do it. I was out doing a spot of January sales shopping this week and stumbled into a shop that seemed to sell everything : toilet seats, garden furniture, instant coffee, cosmetics, T-shirts, the list goes on and on. It wasn' one of those fabulous corner shops that are slowly dying out, rather it was a huge, warehouse-like affair on a retail park. I forget what we were looking for, but the overall effect of having everything on offer was completely disorienting.
Now, we are used to people getting a bit freaked out by the scope of our range of bottled beers, but essentially, we just do one thing. We sell good-quality bottled beers, and ...