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Season's bleatings.

Europe Intelligence Wire

| January 11, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

OK, look, I know it's very unjournalistic, but I have to admit that I'm filing this copy late. I'm not proud, but the truth is that the last two weeks of December were, to use a slightly inappropriate word, carnage. That's not to say it was bad business, but it was hard work. The oft-repeated clichA of "a week's takings in a day" came true. Consequently, I'm hammering this missive out in a terrible post-Christmas-party haze.

I'm sure you're aware of the tradition of staff outings being held once the smoke has cleared. So please bear with me.

Speaking briefly to a few people in the trade, it seems that Christmas defied a lot of expectations, and was actually both busy and profitable. Those of us who have found a niche to occupy seem to be able to mine a seam of interest from customers grateful for a traditional, almost old-fashioned, business that knows what it wants to do and isn' afraid to do it. I was out doing a spot of January sales shopping this week and stumbled into a shop that seemed to sell everything : toilet seats, garden furniture, instant coffee, cosmetics, T-shirts, the list goes on and on. It wasn' one of those fabulous corner shops that are slowly dying out, rather it was a huge, warehouse-like affair on a retail park. I forget what we were looking for, but the overall effect of having everything on offer was completely disorienting.

Now, we are used to people getting a bit freaked out by the scope of our range of bottled beers, but essentially, we just do one thing. We sell good-quality bottled beers, and ...

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