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(From Off Licence News)
Are Threshers and Oddbins to merge? It is still being denied, but what might be the implications from a shopper's perspective? Oddbins attracts a slightly younger customer profile than Threshers (28 per cent are under the age of 24, compared with 16 per cent at Threshers) and more upmarket (AB social classification) shoppers, too - so suppliers should enjoy having range conversations with the new company based on shopper demographics and, more importantly, missions or need-states.
But Threshers has more loyal customers.A Threshers shoppers visit Threshers twice a week, Oddbins shoppers visit Oddbins once a week. A Threshers shoppers buy 40 per cent of their total alcohol purchases from Threshers, Oddbins shoppers buy only 25 per cent of their needs from Oddbins. A Eighty-three per cent of Threshers shoppers say the Threshers store is their main off-licence - it's only 45 per cent at Oddbins. Forty-two per cent of Threshers shoppers' ...