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Like China in your hands.
(From Off Licence News)
Chinese brewer Tsingtao has appointed Halewood International sole UK distributor, replacing distribution deals with Westmill Foods and Global Brands.
The brewer plan s to drive sales as interest in Chinese culture grows ahead of the Beijing Olympics this year.
Tsingtao, an official Olympic sponsor, hopes to become the UK's leading imported Asian beer within five years.
Halewood plans to link the 4.7 per cent abv lager to Chinese food in multiple grocers, with a long-term aim of making it part of UK consumers' main imported premium beer repertoire.
Halewood chairman and chief executive John Halewood said: "Tsingtao is synonymous with Chinese restaurant culture and is loved ...
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