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Grolsch barges into C4.
(From Off Licence News)
Coors has signed a AGBP3 million deal with Channel 4 for Grolsch to sponsor its prime-time comedy shows.
The lager will run break bumpers on Channel 4 and E4 shows on Thursday, Friday and Saturday nights, including the Friday Night Project, Eight out of 10 Cats and Peep Show.
The ads show two Dutch men drinking swingtop bottles of Grolsch on a barge in the canals of Amsterdam, and in each of six different scenarios they meet a surprise. The TV campaign is being backed online at channel4.com/4laughs and grolsch.co.uk, and with viral marketing.
Brand development director David Griffiths said: "Through this unique link-up with Channel 4 we will continue to deliver engaging and entertaining communication that has become synonymous ...
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