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<a href="http://www.accessmylibrary.com/coms2/summary_0286-35256160_ITM" title="Facts and information about Truth in advertising? Industry group rules on claims.(AD WATCH)(National Advertising Division of the Council of Better Business Bureaus)(Brief article)">Truth in advertising? Industry group rules on claims.(AD WATCH)(National Advertising Division of the Council of Better Business Bureaus)(Brief article)</a>
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Truth in advertising? Industry group rules on claims.(AD WATCH)(National Advertising Division of the Council of Better Business Bureaus)(Brief article)
"# 1 Whitening Power!" was a powerful claim for Church & Dwight's Arm & Hammer with OxiClean liquid detergent, but it was unsupported by any evidence. For Unilever's Ragu pasta sauces, the use of the name Fresh & Simple was a no-no because "fresh" simply referred to the single-serving pouch the sauce came in; a fresh pouch was used every time.
That's what the National Advertising Division of the Council of Better Business Bureaus concluded when it recently reviewed the two companies' ads. As the advertising industry's self-regulating forum, the NAD may initiate advertising reviews, but most cases arise from a competitor's challenge.
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Procter & Gamble ...
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