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Challenging agenda for health publicity team.
(From Leicester Mercury)
I read with interest Mr Smith's comments about the new marketing, communications and PR people being recruited by Leicester City Primary Care Trust (Mailbox, August 23).
Leicester faces some of the biggest public health challenges in the UK.
The team will be pivotal in developing initiatives to address these issues.
Campaigns will tackle major issues such as diabetes, chlamydia, smoking and alcohol harm. Then there is a key role in promoting initiatives such as the bowel cancer screening programme, which is already helping to save lives.
Promoting these initiatives as well as the wider benefits of a healthy lifestyle is essential if we are to improve local health.
Better local health will free money that can be reinvested into improving other services.
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