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Mood Awakenings.

Allure

| September 01, 2008 | Denicolo, David | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: David DeNicolo

Mood rings are more than just a pseudoscientific plastic gimmick with Stevie Nicks associations--they've inspired a whole new generation of ambitious gizmos designed to reveal some inner truth. Though many of these ideas are intriguing, and more (including a line of mood-sensitive makeup by L'Oreal Paris) are on the way, none have made the leap from the realm of oddity into that of the iPhone. In an effort to keep marketers moving along a promising path, we assess the latest products and suggest a modest tweak or two that could put the concepts right over the top.

O-GLOW BY SMASHBOX COSMETICS

New: This clear gel blush contains Goji Berry-C Complex, which supposedly reacts with your skin to create a unique color that's ideal for you.

And Improved: A cheek stain that

would deliver an untraceable poison to the little minx who kisses your cheek after slipping your boyfriend something that looks suspiciously like a room key.

PANASONIC P702iD CELL PHONE

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