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Companies: The Agency Business - Consumer practices must find value in messaging.
Publication: PR Week (US) Publication Date: 22-SEP-08 |
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COPYRIGHT 2008 Haymarket Media, Inc.
The struggling US economy means consumer PR pros need to adjust their efforts to be sensitive to many individuals' current hesitation to spend.
'Though you can't predict exactly where the economy will go, I think we are going to be in store for quite some time with 'how to do more with less,'' says Lisa Rosenberg, partner and MD of Porter Novelli's New York office.
Value is the key message these days for consumer practices looking to promote products...
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