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Pure Bliss.

Vogue

| September 01, 2008 | O'Grady, Megan | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: MEGAN O'GRADY editor: Sarah Brown

A new yoga sanctuary offers more than 100 classes a week in one luxurious location.

Morning Mysore in midtown; after-work Bikram downtown. Ironically, yoga, at its very essence about the union of things--body and mind, breath and movement--has become as fractured as frenzied urban living. Till now. Say namaste to Pure, a Hong Kong--based yoga emporium that has teamed up with Equinox to open its first U.S. outpost, on Manhattan's Upper East Side. Pure's motto, "Many practices, one intention," sums up its paradigm-shifting mandate: to bring together a diversity of yoga traditions--nineteen, to be exact--all under a single, elegantly appointed roof ($140 a month buys unlimited classes). "We wanted to create an environment where the best teachers from every school of yoga thought imaginable could cross-pollinate, where students of all proficiencies and interests could come and learn," says Lisa Hedley, Pure's creative consultant.

The sheer transporting gorgeousness of the space itself is closer to a spa in aesthetic than any place heretofore haunted by a downward dog. ...

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