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Sari, Right Number!(Buyers guide)(Brief article)

Vogue

| September 01, 2008 | Herman, Jane | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: editor: Sally Singer JANE HERMAN

A seasoned designer, her new collection, and something smart and affordable for everyone.

Women who love Sari Gueron's consistently pretty cocktail dresses will be happy to hear that she's launching a new line. Sari, as it's called, focuses on daywear and is delightfully price-friendly, cheaper even than today's contemporary collections, with dresses that cost $445 tops. "This is not my high-end line made more affordable," says Gueron, browsing through a rack of her grunge-inspired fall offerings--polka-dot separates, elephant-print tees, shrunken knits, and plaid shifts, all of which are easy to imagine on college undergrads and young professionals. "It's not the runway cocktail dress in a different fabric," she continues, throwing a black snap-on smock over what she's already wearing (cropped men's pants, a button-down shirt, Converse sneakers). "See, it's day. It's cute, comfortable."

That Gueron makes a ...

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