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Byline: --STEPHANIE TWEITO JACOB
The word "natural" on a body lotion doesn't mean it's chemical-free, but new seals aim to provide comprehensive standards. Here, a guide to the natural world.
NATURAL PRODUCTS ASSOCIATION SEAL Products must use at least 95 percent natural ingredients (meaning flora, fauna, or minerals, and nothing chemically processed). Unnatural ingredients are only OK if there are no effective natural alternatives and if they have no suspected health risks. Find it on some products from Burt's Bees, Weleda, and Aubrey Organics.
USDA ORGANIC SEAL Products must have at least 95 percent certified-organic ingredients (inspected by the USDA National Organic Program) and cannot contain added sulfites. Find it on some products from Origins Organics, Juice Beauty, Nature's Gate, and Softlips.
ECOCERT SEAL Products must have at least 95 percent natural ingredients, at least 10 percent of all the ingredients must be certified organic, and packaging has to be recyclable. No petroleum, animal materials, or artificial fragrances. Find it on ...