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<a href="http://www.accessmylibrary.com/coms2/summary_0286-35133766_ITM" title="Facts and information about Architectural branding.(NOTES AND ISSUES)(Reprint)(Company overview)">Architectural branding.(NOTES AND ISSUES)(Reprint)(Company overview)</a>
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Architectural branding.(NOTES AND ISSUES)(Reprint)(Company overview)
Abstract
This article discusses architectural branding and leading architectural firms, such as Foster & Partners the Renzo Piano Building Workshop, and the Richard Rogers Partnership, that have achieved the status of international brands. The advantages of branding to architects are described. How much value does a big-name architect actually add to a real estate project? To the extent that a celebrated architect delivers a superior product--a truly better and more efficient building--he will add value to the project, but it is a risk to place a high monetary value on a recognized architectural brand.
The names of architects such as Richard Meier, ...
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- Magazine article from: TCI Barbour, David February 1, 1998 700+ words
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Source: HighBeam Research, Architectural branding.(NOTES AND ISSUES)(Reprint)(Company overview)