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Byline: Rory Evans
Americans spend more than $11 billion on bottled water every year--and increasingly, it's not just the fluid we're swallowing. A veritable tidal wave of gadgets, gimmicks, and indulgences has turned a universal element into a hot commodity. These days, the H in H20 stands for a lot more than mere hydrogen.
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HIGH AND DRY HYDRACOACH This is a computerized water bottle that monitors your daily intake and provides digital nagging if you slack off in sucking it down. HIGH TECH EVIAN IN SECOND LIFE In the online virtual world Second Life, avatars who drink Evian become more energetic and better-looking than those who don't. HOI POLLOI VOTING WITH YOUR WATER Campaign strategists found that Democrats are more apt to drink Evian, while Republicans prefer Fiji. HIGHLY POLITICIZED HYPOCHONDRIA STERIPEN Great for campers (or OCD sufferers): A zap ...