AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Fresh breath for 12 hours?(SmartMouth, mouthwash)(Product/service evaluation)(Brief article)
"Wake up with fresh breath every day!" say print ads for SmartMouth. But does the mouthwash, $11.50 for a 15-day supply, really provide "12-hour fresh breath," as the ads promise? There's a "reasonable basis" for such claims, the National Advertising Division of the Council of Better Business Bureaus concluded in January 2008. But dental experts we consulted thought some of the key evidence a SmartMouth representative provided to back the claim was weak or indirect.
[ILLUSTRATION OMITTED]
In a four-week, double-blind, controlled clinical trial, 48 people were randomly assigned to rinse with one of three test formulas. So that morning breath could be analyzed, they fasted for 12 hours before testing. The result: The SmartMouth formula was the most effective. In some tests, no odor was detectable, researchers reported.
But the study, published in The Journal of Clinical Dentistry in 2004, was funded by Triumph ...
- Want fresh breath that really lasts?(SmartMouth, mouthwash)(Brief...
- Magazine article from: Cosmopolitan October 1, 2005 700+ words
SmartMouth[TM] is the revolutionary...can provide 24 hours of fresh breath with regular, twice...or work short-term, SmartMouth can actually eliminate...and refreshing. Be a SmartMouth. Available at CVS, Medicine...
- SmartMouth Technologies In Alliance With Stop & Shop.(Brief...
- Magazine article from: The Food Institute Report December 25, 2000 700+ words
Watertown, MA-based SmartMouth Technologies has signed a contract...retailer Royal Ahold NV, to offer the SmartMouth program to Stop & Shop customers...product in the store. By applying SmartMouth technology to food purchase history...
- Stop holding your breath.(introduction of a new mouthwash, smartmouth)(Brief...
- Magazine article from: O, The Oprah Magazine Motluk, Alison December 1, 2005 700+ words
...The makers of a new mouthwash, SmartMouth ($13), say their formula, unlike...OMITTED] Four out of five testers gave SmartMouth a thumbs-up. The nonconvert said...Now, if only they'd make a SmartMouth for dogs.
- 12-Hour SmartMouth.(SUPPLY SIDE NEWS)
- Magazine article from: MMR April 13, 2009 700+ words
12-HOUR SMARTMOUTH: Triumph Pharmaceuticals Inc. has announced plans to launch in May a new cinnamon flavor to its 12-hour SmartMouth mouthwash line. The item will carry a suggested $11.99 price for 16 ounces. Triumph Pharmaceuticals...
- c.j. the dish; Hockert's a SmartMouth; Trompeter's an Emmy winner.(NEWS)(c.j.:...
- Newspaper article from: Star Tribune (Minneapolis, MN) Johnson, Cheryl October 1, 2009 700+ words
Byline: CHERYL JOHNSON; STAFF WRITER SmartMouth is just not how former KARE11 weekend anchor Amy Hockert...to be sarcastic from time to time," said the founder of SmartMouth Strategies. "But I just thought it was a catchy name...
- Kiss My Tiara: How to Rule the World as a Smartmouth Goddess.
- Magazine article from: off our backs Schlichter, Sarah May 1, 2002 700+ words
...raging hormones into political force? This is just one creative suggestion from Kiss My Tiara: How to Rule the World as a Smartmouth Goddess by Susan Jane Gilman. Smart, bold, and very funny, the book is billed as a "womanifesto" of practical advice...
- When It Comes to First Impressions for Teens - Fresh Breath Is In, Bad Manners...
- Press release article from: PR Newswire May 19, 2003 700+ words
...judge!) first impressions. Having fresh breath is crucial to 85 percent of teens when...Teens worry about having not-so-fresh breath. In fact, 71 percent of teens rank...addition, 96 percent of teens think fresh breath is totally important on a date and crucial...
- Media Advisory: Fresh Breath Clinic Test for Valentine's Day-Wednesday and...
- News wire article from: Canadian Corporate News February 6, 2006 700+ words
...Health, News, Lifestyle Editors FRESH BREATH "KISSING CLINIC" VALENTINE'S DAY...for Valentine's Day, join us for a fresh breath check-up with "The Breath Doc" Anne...breath clinically diagnosed. Where: Fresh Breath Clinic Delisle Court (Yonge &...
