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the mighty mini players.
Byline: tbo
the mighty mini players
There's a downturn coming. Market conditions are making it harder for both customers and suppliers of market research data, and users are looking round for alternative sources.
Jill Fenton of Fenton Research says: "Although I suspect there will always be an element of reliability risk when using certain free sources from the internet, the current economic downturn may encourage or force researchers to thoroughly investigate and fully assess exactly what's out there."
Steve Charlton of Mintel, which recently acquired Snapshots, agrees. "In tough times companies do more research, looking to steer a clear path in their own industry while their peers lose their heads. People are that much more aware of where their money is."
Better value
His expectations are confirmed by one financial services firm user: "The credit crunch has seen us put a lot more pressure on vendors to improve pricing and the value proposition."
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