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A multitasking multivitamin?(names&claims)(Product/service evaluation)(Brief article)

Consumer Reports

| August 01, 2008 | COPYRIGHT 2008 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

"Worried about cholesterol? Well, now you can lower it," promises a TV ad for Centrum Cardio. The two-a-day, multivitamin/multi-mineral supplement contains phytosterols, natural ingredients derived from soybeans that "can lower cholesterol," the ad claims, and "may reduce the risk of heart disease" when taken with a diet that is low in saturated fat and cholesterol.

[ILLUSTRATION OMITTED]

But can Centrum Cardio, which costs $16.99 for a two-month supply, really do that? Possibly, according to research by the Natural Medicines Comprehensive Database, an independent, evidence-based compendium that evaluates natural products for Consumer-ReportsHealth.org. The review of the supplement included evidence cited by a spokeswoman for Wyeth Consumer Health-care, which markets Centrum Cardio.

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