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An Opportunity Missed.
BYLINE: By TOM PETERS
The Port of Halifax relies heavily on CN not only as a direct transportation link to central Canada and the U.S. Midwest, but as a partner and a marketing force for the port.
Halifax has been going through some tough times of late in the containerized cargo department, where the port remains on a two-year decline. This year has seen a continuation of that slide. The port''s container traffic was down 16.3 per cent in the first half of 2008.
Container cargo declines are not unique to Halifax this year as several other ports across North America have been feeling the pinch, especially with imports. The soft American economy and a decline in the construction of new homes in the U.S. have been felt. Household items comprise a major part of imports. But other East Coast ports haven''t been on the same lengthy slide as Halifax, and despite the concerted efforts and long hours being put in by Halifax Port Authority staff and by the two container terminal operators to turn the situation around, it has been a struggle.
So this seemed liked a perfect opportunity for CN executive vice-president James Foote to step up to the plate and hit a Halifax Chamber of Commerce crowd, filled with port stakeholders, with a ''don''t give up the ship'' speech. Halifax, if anywhere, needs some morale boosting.
But Mr. Foote, who was a former chairman of the board when CN owned a piece of Halterm and a man very familiar with Halifax and its issues, unfortunately missed the boat.
He had a captive audience that was waiting patiently and politely maybe to hear about CN''s views on the latest cargo issues and maybe to hear him throw out a ''nose to the grindstone'' comment or two. They wanted to know about CN''s views on planned container terminals in ...
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