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Name change rebrands ex-women's college.(NEWSWATCH)

Women in Higher Education

| August 01, 2008 | COPYRIGHT 2008 Women in Higher Education. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A Maryland university addressed an identity crisis by changing its name. Villa Julia College is now Stevenson University.

The school was founded in 1949 as a Catholic college for female medical secretaries. Market research revealed that "people didn't really know" who the ...

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