Land Rover has unveiled its environmental sustainability strategy for events, which it plans to launch this month.
The strategy will be known as 'Green R Events' and will focus on reducing waste, recycling and reusing materials during events.
Land Rover Global Events - a partnership between the firm and agency P&MM - created the strategy, which will be launched on Land Rover's intranet site.
A key part of the initiative is the Sustainable Events Protocol, which comprises guidelines designed to help planners reduce their environmental impact when managing events. This includes the 'Carbon Calculator Programme', an online tool that allows planners to …