AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Jose Ole changes the face of Mexican food.(Best of Class: 2008 Category Leadership Award)
Windsor Foods' Jose Ole brand has become a perennial winner of the Category Leadership Award by, according to the company, "changing the way America thinks about frozen Mexican food."
When Jose Ole was launched in June 2000, it promised to "change the face of frozen Mexican food" by creating a new gold standard for quality. Windsor Foods acquired the brand in 2005, bringing additional capabilities and its unique family-like management style.
Rob Berry, Windsor's senior director of marketing, believes the number-one reason for the Jose Ole brand's continued success is teamwork. "Windsor is a family-owned, woman-owned company," he explains. "The management …
-
- Another round of Ole! For Jose Ole!(Special Advertising Section)(Advertisement)
-
Magazine article from: Frozen Food Age
February 1, 2004
700+ words
...Prior to the introduction of Jose Ole, frozen Mexican food had a reputation for poor-quality...new line of higher quality frozen Mexican food. Moreover, Jose Ole is the only frozen ...
-
- Jose Ole Heats Up School Menus with New Burrito.
-
Press release article from: Business Wire
March 31, 2009
700+ words
HOUSTON -- Jose Ole([R]), a Mexican food division of Windsor...coast to coast. Jose Ole([R]), a Mexican food division of Windsor...great-tasting Mexican food ...
-
- Super Bowl: Millions Tune In, But Many Aren't There for the Watching, According...
-
Press release article from: Business Wire
January 16, 2001
700+ words
...game. The poll, sponsored by Jose Ole(TM) brand frozen Mexican food and fielded last month by TeleNation...well into January," explains Jose Ole's Rob Berry, director of...Brands Inc. (marketer of Jose ...
-
- Jose 0le: the gold standard in frozen Mexican.(Jose Ole offers mexican frozen...
-
Magazine article from: Frozen Food Age
Covino, Renee
May 1, 2006
700+ words
...Prior to Jose Ole, the category...of frozen Mexican food. Product...with frozen Mexican food for some consumers...However, Jose Ole has helped...Since the Jose ...
-
- Jose Ole maximizes Mexican.(Special Advertising Section)
-
Magazine article from: Frozen Food Age
February 1, 2005
700+ words
...in early 2000, Jose Ole promised to "change the face of frozen Mexican food." Now, celebrating...fifth anniversary, Jose Ole has delivered on...Excluding the Jose Ole brand, all other brands ...
-
- Specialty Brands Looks to Go National With Mexican Frozens.(Specialty Brands...
-
Magazine article from: Quick Frozen Foods International
January 1, 2001
700+ words
...its history -- Jose Ole[TM]. Launching...extensive 28-item Jose Ole line will compete with existing Mexican food brands on quick...growth in prepared Mexican food (+7.4%), the company ...
-
- Not Your Average Jose.(Specialty Brands launches Jose Ole line of Mexican...
-
Magazine article from: Frozen Food Age
June 1, 2000
700+ words
...the national rollout of Jose Ole. Next up: Nestl[acute...introduced the 26-SKU Jose Ole line into the western...future players. "Frozen Mexican food has been devalued, and...burritos" within the Jose ...
-
- The sun also rises.(Mexican food industry)(Column)
-
Magazine article from: Frozen Food Age
Wellman, David
July 1, 2005
700+ words
...other things--the blossoming Mexican food category, and specifically the launch of the then-brand new Jose Ole line from a company called...Now part of Windsor Foods, Jose Ole led frozen Mexican's charge...as editor of FFA ...
-
- North of the border: frozen Mexican food is gaining in acceptance and sales as...
-
Magazine article from: Frozen Food Age
Ingram, Bob
August 1, 2004
700+ words
...that it's working." Jose Ole has a full line of entrees...that has quickly become Jose Ole's number three handheld...comments. This spring, Jose Ole introduced a regional...Monterey line of frozen Mexican ...
-
- No Siesta in Mexican: the frozen Mexican food category will see new products,...
-
Magazine article from: Frozen Food Age
Riell, Howard
December 1, 2003
700+ words
...activity among frozen Mexican food suppliers--from...clear sign that Mexican food continues to intrigue...50 states with Jose Ole. The move stems...it makes sense. Jose Ole is, and is ...
Source: HighBeam Research, Jose Ole changes the face of Mexican food.(Best of Class: 2008...
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Answers Encyclopedia
The AccessMyLibrary advertising network includes:
