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AUSTRALIA'S VIRGIN MOBILE STARTS SELLING IPHONE 3G.
SYDNEY, Aug 1 Asia Pulse - Virgin Mobile has started selling Apple's iPhone 3G and aims to attract younger customers to mobile internet services with the highest monthly data allowance in Australia.
Virgin Mobile, wholly owned by Optus, is making the 8 gigabyte (Gb) iPhone available on a $A70 ($US65.84) per month plan which will include 1 Gb of data, according to information posted on the company's website today.
Australia's biggest telco, Telstra Corporation Ltd (ASX:TLS), is offering the iPhone on an $A80 ($US75.25) plan with a data allowance of 5 megabytes (Mb) outside the company's own websites.
Optus is offering 700 Mb of data each month on a $A79 ($US74.31) plan while Vodaphone customers will get 250 Mb on a ($US64.90) plan, which includes a one-off charge for the handset of $A189 ($US177.77).
"The Apple iPhone is there to experience the internet and we're the best carrier to do that with," Virgin Mobile chief executive Peter Bithos told AAP.
"We're not going for the lowest price but the best value for data."
Mr Bithos, who has been in the job for a month, said customer feedback had indicated the iPhone prompted people to increase their usage of mobile internet and data applications and any plan offered by Virgin Mobile would have to satisfy that demand.
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