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Credit counseling used to be primarily a concern for loan originators. Counseling programs focused on making sure that first-timers were prepared for the financial responsibilities of homeownership.
Now, counseling is coming of age on the mortgage servicing side of the business. The surge in defaults, particularly among subprime credit quality homeowners, has sent lenders back to the drawing board to find innovative ways to improve home retention. And increasingly, lenders are teaming up with nonprofit credit counseling agencies that can offer borrowers a trusted source of advice not only about their mortgage problems, but also about their entire financial situation.
Servicers themselves - in particular industry giants Bank of America, Countrywide and Wells Fargo - have helped to lead the way through their participation in alliances such as Hope Now and through their relationships with counseling agencies. The Consumer Credit Counseling Service of Greater Atlanta has developed a national reputation for its work with lenders.
The CCCS of Greater Atlanta recently provided MSN with a profile of its client base, and the numbers show that many middle-class homeowners ...
Source: HighBeam Research, Editorial: Counseling Comes of Age.(Editorial)