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New TV type could be wave of the future.(Sony XEL-1)(Product/service evaluation)(Brief article)

Consumer Reports

| May 01, 2008 | COPYRIGHT 2008 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

When you first saw an LCD or plasma TV, you probably peeked behind the screen and wondered what happened to the rest of the set. You might have the same reaction to the new Sony XEL-1, the first TV to use a new technology called OLED (organic light-emitting diode). At one-eighth-inch deep, about the thickness of this magazine, it's a sign of slim TVs to come.

[ILLUSTRATION OMITTED]

We'll get to the big catch right away: The XEL-1 has an 11-inch screen and a $2,500 price, higher than that of many high-rated big-screen plasmas and LCDs.

But this set's picture quality is simply amazing. Images are bright, with the deepest blacks we've seen, rich colors, and high contrast. The screen looks great in almost any room ...

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