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Realtors Target Non-English Speakers.
Washington -- The Eastern Connecticut Association of Realtors has partnered with LLE Language Services to provide interpretation and translation to homebuyers and home sellers in 150 languages "to respond to this increasing demographic."
Quoting U.S. Census Bureau data that show up to 600,000 Connecticut residents are not native English speakers, the Eastern Connecticut Association of Realtors said it sees a substantial demand for native interpreters over the phone 24 hours a day, seven days a week, as well as to ensure they can translate specific real estate documents into their language of origin.
The effort is just one way the industry is trying to help generate new business and assist in a slow market where both buyers and homeowners in distress, who are at risk or going through foreclosure, also face language barriers.
According to the LLE Language Index, which is also based on census data, the most frequently spoken foreign languages in the United States are Spanish, French, Mandarin, Russian and Korean.
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Source: HighBeam Research, Realtors Target Non-English Speakers.